Brand Power

At last! Games are catching up! As the videogame becomes an increasingly important form of expression, it also becomes an increasingly important form to exploit. According to Kotaku, a study by IGA, an agency devoted solely to advertising in videogames, in association with Nielsen (yes, that Nielsen), has determined that people are okay with a […]

Retirement Home Wii

The Nintendo Wii has been out for some months now, so you may have heard about the phenomenon of the Wii and the elderly. Yes, the elderly and the Wii. If you need a refresher, take a look at this article.

The Night Journey

A new project from USC based on the work of artist Bill Viola and headed by Tracy Fullerton is The Night Journey. According to the official site, the project is “based on the universal story of an individual mystic’s journey toward enlightenment.”